There has for a long time now been a problem with language. The last few days has included a liberal peppering of pejoratives. The union has ‘capitulated’ and ‘surrendered.’ Ian MacWhirter (whose particular poor article in this week’s Sunday Herald will be referenced a number of times in this piece) says “The result will have been noted by every industrial employer in Britain, as the highest-paid and best-organised (in a trade union sense) industrial workers in Scotland have been humbled”.
As research proves there is a very strong tendency in the media when talking of unions to focus on (perceived) negative and hostile emotional responses “anger, fury, threat, threaten, battle and attack”. Unions are led by “bosses, barons and chiefs”. In this context it may seem natural to employ similar pejoratives when unions suffer a reversal, but it’s not good journalism. By way of example contrast the use of language from BBC Business Editor Douglas Fraser who also uses the humble word in the context of the union but who was content to describe the Jim Ratcliff closure ultimatum of the Grangemouth plant as nothing more than “assertive”.
The specific nature of Ineos has been recognised by most of the journalists in the field - venture capital funded, lightly regulated, “too big to fail” in the context of the UK fuel market and the wider supply chain and with an aggressive management style. But there has been a near universal failure by journalists when judging the role of Unite within this dispute to apply any of this context in a way which might reach a more nuanced understanding of why things happened as they did or what the implications might be. This is probably due to a lack of familiarity with industrial relations and the dynamic of the workplace.
For some like MacWhirter the position on this is straight forward. Unite ‘miscalculated.’ It could and should have known exactly what Ratcliff was prepared or planning to do.
“Unite failed to realise that Ratcliffe was serious about closing the Grangemouth petrochemical plant. If any of Unite’s officials had lifted a phone to call one of Scotland’s legion of oil analysts, or any business journalist, they would have been told that Grangemouth is on a distinctly shoogly peg; that its out-dated plant and history of poor industrial relations made it a likely candidate for the chop in a global business hit by falling prices and competition from low-cost countries in Asia.”
The presumption that the union was 'fiddling while Rome burned' is unsubstantiated nonsense. That the plant faced challenges, required investment and existed within a changing global market was shared and mutually understood information by management, union and many others. Far from being uninterested in this, the union conveners and shop stewards had, and continue to have, a highly sophisticated knowledge of their plant. They know the parts of the operation which are profitable and potentially more profitable, they know when and how this can happen. They know in great detail the implications of closure of the petrochemical plant for the operation of the refinery and surrounding industry. They know about the world market, about the balance between diesel and petrol and the implications of the new US shale gas supplies.
So when Douglas Fraser says (in the article linked earlier) “For unions, there's a need to see the context in which their sector works, and to see ahead to the direction their employers are heading. Change is a constant, so it's doubtful that digging in to defend the past is much of a long-term strategy.” he demonstrates a straightforward lack of knowledge of the industrial relations landscape he is describing, both in relation of the Ineos conveners specifically and the role of the union nationally. (A couple of links to Unite’s strategy on refining and petro-chemicals are attached at the bottom of this article).
So the conveners were acutely aware of the issues, but they were also highly sceptical about the negative gloss the company was putting on its current profit/losses. And in this they were far from alone. On the plant itself they were in full agreement with Alex Salmond, John Swinney and many others - a bright future was possible. They were also entirely willing to negotiate and to make concessions to secure the future of Grangemouth and the jobs.
What the conveners didn’t know, because no-one (including MacWhirter’s legion of oil experts and business correspondents) knew, or even now knows, is exactly how valid was the Ineos claim on monthly losses or the overall profitability of the company. John Swinney on BBC Newsnight last week insisted that the Scottish Government had undergone due diligence in deciding to offer £9 million in funding to Ineos, but he didn’t for one moment suggest that he or any of his officials had been able to gather a complete picture of Ineos’s global finances.
So a more nuanced picture emerges. Over the weekend before last, when Unite was recommending that its members reject the company’s ultimatum it was still entirely possible a) that Jim Ratcliffe would, either of his own volition, or through the influence of key players such as Petro China, lenders and the respective governments, pull back from the brink b) that real progress would be made with the alternative buyer being courted by the First Minister c) that the Scottish Government would undertake to take the company into some form of public ownership if options a) and b) failed.